Best Landing Page Builders for Lead Generation (Free Plans Reviewed)

 


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This article may contain affiliate links. If you sign up through these links, we may earn a commission at no extra cost to you. Our reviews are based on independent research and real use cases.


Generating high-quality leads is one of the most important goals for online businesses, marketers, and creators. Whether you’re collecting email subscribers, demo requests, or free trial signups, a well-designed landing page can make a huge difference.


In this guide, we review the best landing page builders for lead generation, focusing on tools that offer free plans or free trials. These tools are ideal for beginners, startups, and small businesses looking to capture leads without a large upfront investment.


Why Landing Page Builders Matter for Lead Generation


Landing page builders are designed to help you create focused pages that convert visitors into leads. Unlike regular websites, landing pages remove distractions and guide users toward a single action, such as:


- Signing up for a free trial

- Requesting a demo

- Downloading a free resource

- Joining an email list


Modern landing page builders also include analytics, integrations, and optimization tools that improve conversion rates.


What We Looked for in This Review


To help you choose the right tool, we evaluated landing page builders based on:


- Availability of free plans or free trials

- Ease of use (drag-and-drop editors)

- Lead capture features (forms, popups, integrations)

- Performance and reliability

- Best use cases for different users



1. Carrd


Best for Simple Lead Pages and Beginners


Carrd is a lightweight landing page builder that allows users to create clean, fast-loading landing pages with minimal effort.

👉 Create a Free Carrd Site →


Key Features


- Simple drag-and-drop editor

- Mobile-responsive templates

- Built-in forms for lead capture

- Integration with email tools and third-party services


Free Plan


- Create up to 3 sites

- Carrd subdomain

- Basic form functionality


Best For


- Personal brands

- Freelancers

- Simple lead magnets and signup pages


Pros


- Very easy to use

- Fast loading pages

- Beginner-friendly


Cons


- Limited customization on the free plan


2. Systeme.io


Best All-in-One Free Funnel Builder


Systeme.io is more than a landing page

 builder—it’s a complete marketing platform that includes funnels, email marketing, and automation.

Try Systeme.io Free →

No credit card required. Create landing pages and collect leads instantly.


Key Features


- Landing pages and funnels

- Built-in email marketing

- Automation workflows

- Contact management


Free Plan


- Create sales funnels and landing pages

- Email marketing included

- Limited automation features


Best For


- Online entrepreneurs

- Affiliate marketers

- Lead generation funnels


Pros


- All-in-one platform

- No credit card required

- Excellent for CPL campaigns


Cons


- Interface is functional but not advanced


3. MailerLite


- Best for Email-Focused Lead Generation


MailerLite combines landing page building with powerful email marketing tools, making it ideal for businesses focused on growing email lists.

👉 Start with MailerLite Free Plan →


Key Features


- Drag-and-drop landing page editor

- Signup forms and popups

- Email campaigns and automation

- Analytics and reporting


Free Plan


Up to a limited number of subscribers

Landing pages and forms included

Basic automation


Best For


- Bloggers

- Content creators

- Newsletter-based businesses


Pros


- Clean and modern templates

- Strong email integration

- Easy to manage leads



Cons


- Account approval process required



4. GetResponse


Best for Professional Lead Generation Campaigns


GetResponse offers advanced landing page and lead generation tools designed for businesses and marketers.

👉 Try GetResponse Free Trial →


Key Features


- Landing pages and lead funnels

- Email automation

A/B testing

- CRM features


Free Trial


- Full access to premium features for a limited time

- No long-term commitment during the trial


Best For


- Small businesses

- Marketing teams

- Scalable lead generation


Pros


- Advanced features

- Strong analytics

- Trusted platform


Cons


- Paid plans required after trial



5. HubSpot Landing Pages


Best for CRM-Driven Lead Generation


HubSpot is a well-known business software platform offering landing pages tightly integrated with its CRM.

👉 Get Started with HubSpot Free →


Key Features


- Landing page builder

- Lead forms and tracking

- CRM integration

- Marketing analytics


Free Plan


- Landing pages with HubSpot branding

- CRM and contact management included


Best For


- B2B businesses

- Sales-driven teams

- Long-term lead nurturing


Pros


- Powerful CRM integration

- Scalable for growth

- Ideal for B2B leads


Cons


- Branding on free plan


Comparison: Free Landing Page Builders


Carrd


✅ Free Plan: Yes

🔹 Up to 3 sites on free tier

🔹 Drag-and-drop builder

🔹 Mobile-responsive templates

🔹 Basic lead form support


Systeme.io


✅ Free Plan: Yes

🔹 Full funnel + landing page support

🔹 Built-in email marketing

🔹 Automation workflows

🔹 Great for lead capture and CPL funnels


MailerLite


✅ Free Plan: Yes

🔹 Landing pages + popup forms

🔹 Email campaigns included

🔹 Subscriber management tools

🔹 Strong email-lead focus


GetResponse


🆓 Free Trial: Yes (no free plan)

🔹 Full landing page builder

🔹 A/B testing

🔹 Email automation

🔹 Advanced marketing features


HubSpot


✅ Free Plan: Yes

🔹 Landing pages with CRM included

🔹 Contact management

🔹 Lead tracking & analytics

🔹 Branding on free tier


How to Choose the Right Landing Page Builder


Choose a tool based on your specific goal:


- Simple signup page: Carrd

- Affiliate or CPL funnels: Systeme.io

- Email list growth: MailerLite

- Advanced marketing campaigns: GetResponse

- B2B lead tracking: HubSpot


Best Free Landing Page Builders (Quick Picks)


🏆 Best for CPL Funnels: Systeme.io

🏆 Best for Beginners: Carrd

🏆 Best for Email Leads: MailerLite

🏆 Best for Advanced Marketing: GetResponse

🏆 Best for B2B Leads: HubSpot


Final Thoughts


Landing page builders are essential tools for modern lead generation. The platforms reviewed above offer free plans or trials, making them accessible for beginners while still powerful enough for professional campaigns.


If you’re focused on lead generation, free trials, and demo signups, these tools provide a strong foundation to start capturing high-quality leads and scaling your online presence.

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